Directors Below are the IFPA Board of Directors. If you have any qustions please call us directly or contact Gary Rudy at 609-408-8000 President Doug Fabian Reminder Press, Inc. 130 Old Town Road P.O. Box 27 Vernon, CT 06066 (860) 875-3366 term expires September `07 dfabian@remindernet.com Dan Buendo, Vice President & CADNET Director Reminder Publications 280 N. Main Street East Longmeadow, MA (413) 525-6661 x102 email: Dan at TheReminder.com term expires September '08 Immediate Past President Joe Green Green Banner Publications, Inc 490 E Hwy. 60 Box 38 Pekin, IN 47165-0038 (812) 967-3176 term expires September `07 paperman@gbpnews.com Treasurer Bob Cole ECM Publishers 4095 Coon Rapids Blvd. Coon Rapids, MN 55433 (763) 712-2403 Fax: (763) 712-2480 term expires September `06 bob.cole@ecm-inc.com Director Dwight Bitokofer Webster Kirkwood Times 122 West Lockwood Ave, 2nd Floor St. Louis, M 63119 314-968-2699 Term expires September '08 bitikofer@timesnewspapers.com Director David Aird Buyer's Guide 415 Wilson St. Martinsburg, WV 25401 304-263-7106 Term expires September '08 daird@adelphia.net Membership Director Celia Weintrob The Brooklyn Papers 26 Court St, Ste. 201 Brooklyn, NY 11242 718-834-9350 Term expires September '06 ceilaweintrob@brooklynpapers.com Director Brian Rushing Weekly Want Ads 6160 W. Park Ave. Houma, LA 70364 (975) 868-7515 term expires September '07 brian@weeklywantads.com Immediate Past President Deborah Phillips The World 403 US Rt. 302 Berlin Barre, VT 05641 802-479-7916 Term expires September '07 dphillips@vt-world.com Sergeant-at-Arms Mark Helmer Helmer Printing N. 6356 740th St. Beldenville, WI 54003 715-273-4601 Term expires September '07 info@helmerprinting.com President's Message: May 2008 Where To Look For New Business Recently, during a sales meeting at our paper, we ran a short session where we asked the following question: Where can you look to find new business? I thought I would share the results with all of you. Other Papers Daily Newspapers: Always a great place from which to steal leads Community Newspapers: Other papers like ours "Town Papers"- Those small ultra-local monthly papers provide lots of leads Rack Papers- Many niche publications that you can pick up around town. School Newspapers- Trucks People put their phone numbers on their trucks for a reason. We think that it is for us to use to sell them ads. Referrals/Word Of Mouth Be sure to ask your customers if they have any friends that they can refer to you. Radio Be sure to listen to the local stations, even if you don't like the format Especially important to listen during drive times Yellow Pages Good place to look. They even categorize the businesses for you Important to not use phone book ads for ad copy. You'll want to add to the copy . Lawn Signs Good to use and refer to your prospect about a specific job that they have done. Mail Go through your junk mail and gleen some good prospects from it. Internet Google the type of business that you are looking for in your town/area. Also, look to local websites for ad ideas Billboards A good place to find people willing to invest. Use the idea on the billboard and present a more complete spec campaign Restaurant Placemats Be sure to ask for a clean one before you leave. Your gravy from the night before will not impress a client or an artist. Chamber Events Be sure to work the room when you are there, rather than spending too much time at the buffet table. These are business people who need your help. Town Maps Check out the maps that seem to find their way into your town. They sometimes provide good coupon leads. Cable TV Be sure to look at networks that you may not normally watch. Examples: ESPN, DIY, Oxygen, HGTV, Weather Channel, MTV, Lifetime Food Network, A&E, History Channel, etc. Network Television Look for the local breaks and especially during morning news. Venue Signs They might be on the walls or even in the bathrooms. "Walk-Wait" These are customers who are within a 5 minute walk from your existing customers who always make you wait. Awesome opportunity here; and, your existing customers might realize that you are a busy person if you are not just sitting there waiting for them. Grocery Store Receipts The back of your grocery store receipt is a good place to find prospects. Your Internal Software Find out what kind of reports that your system can generate. There may be an "inactive" report that will prove invaluable "Your People" Are you really prospecting the people who you deal with to the utmost? We all have oil companies, doctors, etc. that we deal with. They should deal with you. Well, that is quite a list. Remember, to be an awesome champion for new business you have to look in places where other people don't. I hope this list helps you find that extra new relationship that turns into a long term customer. Happy Sellin' Doug