Because We care
Free papers in most communities are leaders. Through our sheer numbers, we have the opportunity to inform our readers about a variety of topics.
Some of these topics are uncomfortable to talk about like death and dying., but who wants to hear about that?
When i suggested doing this special promotion, my sales staff thought i had lost my mind.
You want us to sell advertising about funerals? Cemeteries? Cremation? Nobody wants to talk about death! Thats why this promotion sold out in three days. Nobody talks about it, but everybody needs to know.
Sympahy and Understanding has information about planning a funeral, coping with terminally ill family members, flowers and their significance, hospice, suicide, cremation, monuments and dealing with grief.. basic information that everybody is going to need someday.
We printed 5,000 copies and delievered at hospitals, clincs, drug stores, florists, through hospice counselors, lawyers, financial planners, and funeral homes.
Nothing like this has ever been done in our market and it was obvious from the response that the need was there. We'll be doing this promotion every fall.
We have taken a leadership role in our community and have provided a much-needed service.
Mary Nelson Midweek Publications, West Fargo, ND
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