Special Bingo Section Idea Vicky Ellie Blue Line Media Holdings, Green Bay Sun Wisconsin Community Papers Special Bingo Section Idea This past July we did a special section called 'Summer Bingo' It increased our revenue, created an additional 20+ pages for our paper and was a fun event for our readers, clients and sales team. Advertisers We sold quarter, half and full pages at reduced rates into the special Bingo section. If the advertiser wanted to 'donate' a prize for the section, the cost of the prize would be reduced from the cost of the ad up to a certain percent. (the percentage varried from sales rep to sales rep up to 30%) Example: An advertiser wanted to purchase a full page ad for $1200 and had a lawn mower for $200, his ad cost would be $1000. We tried to target the larger clients for larger prizes. The advertisers who ran in this special Bingo section would have a 'bingo chip' placed into their ad. Small circle chips with summer theme pictures on them. Sailing, a grill, the sun, a beach, flip flops... Readers Readers would receive the paper and look for the ads that had the special bingo chip in the ad, cut it out and place it on a house ad which included a bingo board that ran the week prior and the current week with the advertisers running the bingo ads. After they cut out the chips, taped/glued them to the bingo board, they dropped it off, or mailed it to our office for the drawing of prizes. Sales team After receiving the bingo cards we picked winners who won the prizes from our advertisers. The number of winners would be determined on how many prizes we received from our advertisers. The winners came to the office to pick up their prizes, eliminating us sending prizes out. Thoughts This was a huge success with a great amount of fun for the sales team, the advertisers and our readers. We received thousands of cards. It ran very smooth generating more revenue for the advertisers and our paper. Great concept. Thank you, Vicky Ellie 920-405-0200 office 920-572-0350 cell Blue Line Media Holdings, Green Bay Sun Wisconsin Community Papers