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> Idea Center > SPECIAL SECTIONS > Special Sections as Fill
Special Sections as Fill
Instead of running a small or diminishing special section once, sell it as a recurring page or two, published once a month. The key is the advertiser doesn't know or care when it runs, so you can run it as filler. When you're 2 pages over you run the "special" pages and your 2 pages of filler just became paid advertising.
With 2 page promotions you occasionally have to print over to get it in that month, but 11 of 12 months those filler pages would be non-revenue. A one page promotion will always print at no extra cost to you. Most advertisers don't even change the ad.
We rotate each advertiser and give make their ad a quarter page once during the promotion and we almost always run free color, again on an open spot color plate.
Advertiser love it and so do we!
Bill Jones, Moneysaver Advertising, Inc., 585-928-2470
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