Publishers and General Managers:
The success of the initial Publisher/General Manager Summit was testimony to Tom Aird's vision for the event. Post-event feedback was resoundingly positive. Participants anticipate a repeat of last year's maximum capacity sell out.
This year, we do the same thing---only different.
The sessions will continue to be restricted to Publishers and General Managers. The focus will conti nue to be an intense day of candid idea sharing in the IFPA tradition. Again, there will be no distractions---no exhibit halls, sundae breaks, bus trips or awards banquets. If a consistent theme threaded last year's event, it was the treacherous crossroad each of our busin esses will navigate if they are to continue the marketplace dominance to which we are accustomed.
This year, we reach beyond the room for experiences and insights to compliment our own. Those who had the opportunity to hear Elaine Clisham of the American Press Institute's Newspaper Next project on Thursday morning in Seattle were concurrently impressed by the depth of her information and disappointed that she did not have more time to cover a topic as vital as the future of the business model that has fed us for so long. At the Summit, we will have the full benefit of her information and experiences throughout our deliberations.
You'll be hearing more about Elaine and Newspaper Next in the coming weeks, but in the meantime I encourage you to scour their website