Weather Tools Available to IFPA Members Free-of-charge

IFPA has partnered with Totally Interactive Weather Info (TiWi)to offer patent-pending online weather tools to members free-of-charge. The partnership will benefit IFPA members in several ways, most notably the opportunity to gain additional website ad revenue through TiWi's weather products. TiWi is the first online weather software to integrate interactive advertising as part of the product. When TiWi's Weather Window is utilized on a website, advertisers can buy space and sponsor the weather. Dan Buendo, IFPA President enjoys the interactive nature of TiWi and uses it on his site thereminder.com/features/weather Local advertisers can customize the Weather Window to appear however they choose. If they want, they can include a photo of their store and have the sky change to reflect the weather conditions of the day. With the Weather Window, there's no limit to the amount of ad space available because sponsors can be rotated. According to Andy Dahl, co-founder and Vice President of TiWi, TiWi solutions are ideal for IFPA members because the interactive advertising capability is a great opportunity for them to generate revenue on their websites. In addition to the Weather Window, TiWi has other areas where advertisers can gain visibility. For instance, event advertisements can be linked to a Weather Map where their location would be marked or sponsors can appear on a home page Weather Widget. The combination of solutions, level of customization, and the demographic information of the website audiences make these spaces appealing to sponsors. Besides the advertising, however, TiWi products are appealing to site visitors and IFPA members as well. The Pew Internet & American Life Project Tracking Survey indicates that 83% of online Americans check the weather daily. According to Dahl, When publishers use TiWi weather widgets on their websites, they become an online destination and give visitors a reason to come back day after day. Unlike many weather widgets that offer static, blanket weather forecasts for wide geographic areas, TiWi weather products can be customized to show weather conditions for the day, place, and time desired. With TiWi, weather is personal, customized to the individual needs of site visitors. TiWi is excited to work with the IFPA and its members. For more information about how to get TiWi products at no cost, please contact Andy Dahl by phone at 651.324.2029 or email:andy@mytiwi.com You can also learn more about TiWi at www.mytiwi.com For a sample weather window CLICK HERE About Totally Interactive Weather Info: For over 30 years, Dave Dahl has been the Chief Meteorologist for an ABC affiliate in the Twin Cities. After nearly three decades of fielding personal weather requests from family, friends, and friends of friends, Dave got to work creating a solution that could provide personal weather forecasts with the click of a mouse. Dave, together with son Andy Dahl and Webaloo, Inc. developed TiWi; a package of website, video, and data technology that integrates huge volumes of information from national weather services. Unprecedented personalization features and revenue-generating capabilities make TiWi more than a typical weather widget: it's an innovative advertising solution for any website.