|
| |
Focus on the Short Term with An Eye Down the Road
As Fall Conference---the highlight of the community publishing year---moves closer, September 23-25 in the Music City of Nashville, TN, it's time for you to make some short term plans (Ex: Register for the Conference!). In the meantime, your Board has set its focus on the long term future.
Nashville Conference
Each fall conference produces memorable moments and ideas to sustain us through the year. We have each heard the legend of publishers who report that one idea garnered at conference paid dividends that have paid for their attendance at every conference since. Previewing this year's conference schedule, it is easy to imagine that tradition continuing to grow. Working in tandem with SAPA and the capable leadership of their Executive Director, Douglas Fry enables IFPA to offer information, direction and inspiration in an intriguing venue that we have not visited before. Plus, the flights are very affordable and CADNET partners get their 2nd hotel room FREE!
The sessions, whether directed to sales, management, graphics or online concerns, focus on the fundamentals with a specific view to the future. I am anticipating the Publisher's Roundtable and sessions with Mike Blinder, Noah Rickun, Landy Chase, Kevin Slimp and LeRoy Maughan as opportunites to move my organization forward. On top of that, we have the incredible opportunities offered by the Music City. I've been looking forward to this for a long time.
Registration materials have been mailed to you, and they also appear in this issue. Or visit www.FreePaperConference.com Regardless, how you do it. Make it a point to register and join your peers in Nashville! Invest in your future, today.
Conference Committee
At the risk of losing focus on the near term, I thought you might be interested in a new approach we are taking to future fall conferences. Director Rena Larranaga will chair the 2011 conference. In order to keep the agenda fresh, her committee will include volunteers Katie Thomas of Fayetteville, TN; Eileen Curley, Chicago, Ill; Heather Marlman, Pekin, IN; Nicole Peake, Lebanon, Pa and Dwight Bitokofer, St Louis, IL.
I know we can anticipate great things from this group. Oh yeah, in case you haven't heard the venue for 2011 is Reno, NV. And the venue is awesome. Check it out at www.PeppermillReno.com
CADNET Crusaders
This one can absolutely make you more money. Barbara Perry is your Board member focused upon the future of CADNET. At the June 11 Board Meeting, she said, "Our clients believe CadNet works. They believe in the CadNet circulation. And our sellers believe CADNET ads are a good buy for their customers."
Given those conditions, would you think CADNET is a product you could sell?
IFPA members who make the sale of CadNet ads a priority are vital to IFPA, but more important THEY MAKE MONEY FOR THEIR COMPANIES AND THEMSELVES as well. Members who commit to selling CADNET establish a new revenue stream.
Is there anyone among us who doesn't need that?
We have observed that companies most successful at this have one person at the point for all CADNET issues. They become the local CADNET evangelist, and in the most successful companies they are generally not the Publisher. The publisher's plate is already full and attention is divided. With this in mind, Barbara is forming a group to be known as the CADNET Crusaders. If you're looking for a way to make more money, I recommend you identify one person in your organization to take the point on CADNET issues. Barbara's CADNET Crusaders will receive specialized training and information that can be incredibly valuable to your bottom line moving forward. Interested? Email Barb@TheReminder.com
Your member survey tells us which IFPA member benefits are most useful to your organization. Each of those benefits---from the subsidized CVC Circulation and Readership Audits through the Summits, Bootcamps, Conferences and even this issue of TIP---have one thing in common. They are only possible if the CADNET program continues to grow and be successful. It's a Win for your company and a Win for IFPA.
Things to Do
(1) Get registered and book flights for Nashville. www.FreePaperConference.com
(2) Appoint a CADNET Crusader for your organization. Barb@TheReminder.com
(3) Let me know other ways IFPA can help you. Dan@TheReminder.com
Sincerely,
Dan Buendo
President - IFPA
Reminder Publications
|
