This is a very busy time for us here at Kapp Advertising. With added costs and challenging sales, we are finding several ways to position ourselves to be more efficient.
We’ve been using a 5-column width format and will be changing that to a 6-column width. When you compare sample pages, the columns do not look drastically different. Whew!
That change alone would have worked out to most of our editions ending up with 4 fewer pages each week. That’s great on saving paper but we didn’t like the idea of us having fewer pages. So now… what do we do. Well, we will be printing on 15” paper rather than 17”.
To accommodate our inserts, we will be using an offset fold. The front top of the paper will remain 8.5” tall and the bottom front will be 6.5.”
As in most situations, our fellow IFPA members step up with ideas and suggestions to help during each step of the process. If you are thinking of implementing either or both of these tactics, contact me, I’ll let you know what we’ve experienced.
Our staff has been great; they have accomplished all the changes and we are going full steam ahead.
I’ll let you know next month the good, the bad, and ugly of our experience.
By the time you read this, we will have completed our first Leadership Summit. Undoubtedly I have returned to my office with more great money making and money saving ideas. I hope I saw YOU in Philly!